Loomly is Taking the Social Media Calendar Space by Storm

By Evangeline Gersich | Marketing

Jun 16

Should we be managing our social media calendar via spreadsheets anymore? The thought of it makes me tired.

Why? Because we have so many tools at our fingertips that will share data with one another. In this case, social media platforms will share account stats with schedulers.

Facebook, Twitter, Instagram, LinkedIn will talk to Hootsuite, Buffer, Whatagraph, SocialBee, Manageflitter, Social Oomph, SmarterQueue, MeetEdgar, Reposter, etc.

You can track your posts’ stats within these 3rd party applications. They’ll even create pretty reports for you. Some will even help you with competitive intelligence.

Recently, the organization I work with developed a need to have a team of folks contribute to the social media effort. One person was designated our photographer and videographer, anther our copywriter, another our personal brand, and another the project manager (that would be me!).

We needed a tool to wrangle, organize, and systematize our efforts so that we’re all working as one unit. Knowing that our 4-person team would make going to SproutSocial cost-prohibitive (at $99/month per person), I had to find another solution.

To my pleasant surprise, I found Loomly. Never heard of them before. I noticed their ad at the top of the Google search results. I figured that if they’re willing to put their money where their mouth is by paying for my attention, then they would be worth taking a look at.

Sure enough, the first thing that caught my eye was this headline, “No. More. Spreadsheets.”

I knew immediately that I was in the right place, and so I started their free trial.

They’re doing marketing right, because I received an email message from its founder, Thibaud ClĂ©ment, welcoming me and offering to help with any questions I had. We’ve been working together during the trial period to help smooth over our editorial process.

My first impressions tell me that this is a good, robust tool for teams, even remote teammates.

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